the classic style studio

with

Tamara Dawn Koen

PLEASE JOIN OUR LIST

At The Classic Style Studio, I work with women over 50 who are struggling with feeling overwhelmed while experiencing significant life changes, curate their Signature Style, and rediscover lifelong passions so they are ready to step into their next chapter with incredible confidence and classic sophistication.

It's time to begin the next best chapter of your life & discover your Signature Style!

to grab some attention.

We're going to go big here

to grab some attention.

We're going to go big here

to grab some attention.

We're going to go big here

As a “left-handed Gemini” with ADHD, I need symmetry in my life. Although my pathway may appear a bit askew at times, I have learned to focus on Classic Elegance for balance. I love the simplicity and direction that follow knowing what to wear, no matter the occasion. Discovering and embracing what is now my Signature Style has helped me effortlessly simplify my life and provided me with a sense of order and confidence that has been life changing.

I’m Tamara Dawn Koen,

Welcome to Your Product or Course.

Ready for your life to change?

In fact, for decades I struggled with excessive shopping, piles of unworn clothing, boxes of never worn accessories, and cases of unused makeup which resulted in less than positive self-esteem. The never-ending battle with a closet full of clothing and nothing to wear, along with residual chaotic spill over into other facets of my life resulted in mind clutter that was difficult to ignore.

It wasn’t always this clear to me.

KIND WORDS —

Negroni is incredibly organized. We couldn't have elevated our brand without her."


Jen Olmstead,
Tonic Site Shop

Unfortunately my self directive hasn’t always been buoyed to an orderly system that could guide me to what I truly loved. 

Organizing the chaos of life, along with late diagnosed ADHD became my “dragon to slay” each and every day. 

It wasn’t until I embraced the simplicity and wisdom of several Japanese philosophies that I finally discovered the secret to “taming my dragon."

I’ve created Shibuique™, a technique that is a transformational method combining elements of two Japanese concepts.

We start with SHIBUI, beauty that is understated and elegant, along with IKIGAI, a reason for being. 

This technique harmoniously identifies a unique and authentic Signature Style, while cultivating and understanding the intersection of purpose and fulfillment.

The program also curates and nurtures community and support, an essential element to seamlessly navigate the newly paved roadway to life’s next best chapters.

What is holding you back?

Do you compare yourself to others and wonder, “why not me”?

Do you feel as though it’s too late to begin again?

When was the last time you really thought about what you would like to do?

Whether you are experiencing a pivot from your career or the bittersweet feelings of having an empty nest, this is the moment to discover your Signature Style, to reimagine yourself so you are ready to pursue this brand new chapter. It is just a few steps away.

This is what you will learn

SHIBUI: Embracing Simplicity & Beauty

Emphasizing understated elegance, grace, and a classic timeless style. 

The philosophy teaches the art of focusing on an uncluttered living space and simplified wardrobe choices. This concept is helpful to declutter the mind and space by finding focus through simplicity and embracing your personally crafted style. While promoting a balanced and serene mindset, clients will gracefully discover and curate their foundation & Signature Style.

COMPASSIONATE JOY

Appreciating the connection of empathy & finding joy in the shared experience of life through Acts of Kindness.

Whether one is supporting a friend through a difficult time, celebrating happy occasions, or holding the door open for a stranger with eye contact and a smile, demonstrating compassionate joy can create a positive hormonal reaction within the body, contributing to emotional and psychological well-being.

SUPPORTIVE COMMUNITY

Curating a network of like-minded women who share similar experiences and aspirations, this community nurtures connection, encouragement, shared learning, and warm friendship. 

By far the most essential element of this journey, we will curate and grow The Classic Style Studio community, nurturing a sisterhood of emotional support and friendship, as we navigate new paths and celebrate our individual successes together.

IKIGAI: Focus on Purpose 

A Japanese concept meaning "a reason for being,” allows clients to explore their passions, skills, values, and meaningful contributions. 

This introspective approach helps women identify their purpose in this new chapter of life, curating motivation and a sense of direction.

This is the discovery process of what you love and what brings joy, followed by identifying your unique talents, and finally combining an authentic philanthropic facet that will lead you toward your calling and how you can help others.

"Intentional simplicity is not about the absence of color and style, rather about the presence of purpose and meaning."

Applications for our Fall 2025 program
will be available July 1.

Please sign up for reminders and we will be sure to send you an invitation to our launch celebration!

True Beauty Lies in What Has a Story…

There were times in my life when I seemed to arrive a little bit on the late side...

I began my career in Journalism a decade “too late” according to the traditional time table. I became a Mom at 44. Perhaps a little late for some, but absolutely the perfect time for me. Serendipity has always been my co-pilot.

Our best days are certainly ahead of us. Nurturing and supporting one another is the solid pathway to writing and celebrating our next best chapters.  

It’s not too late...
YOU’VE ARRIVED JUST IN TIME!

Contact me if you have any questions! I would love to chat.